About Us
Our leadership team brings together expertise in strategic planning, energy transition, marketing, and institutional relations. Each member contributes unique skills to drive innovation and positive change.
Our Core Values
Daniela de Paiva: Senior Partner

1

Strategic Planning
Specializes in strategic planning and stakeholder engagement. Focuses on business development and revenue generation.

2

Leadership
Drives leadership through innovative strategies. Ensures measurable change while maintaining compliance with regulations.

3

Impact-Driven Ventures
Nurtures impact-driven ventures. Provides tools for social enterprise business design, focusing on ESG frameworks.
Daniela's Approach to Sustainability
Experience
Daniela has extensive experience championing social entrepreneurs and spearheading projects aligned with UN SDGs.
Impact
She has successfully led initiatives benefiting communities and the environment.
Commitment
Daniela's unwavering commitment to sustainability drives her work at QED.
Cristiane Barros: Energy Transition Expert

1

22+ Years Experience
Extensive expertise in commercial and regulatory domains of the energy sector.

2

Scenario Planning
Excels in anticipating scenarios and mapping needs in the industry.

3

Innovation
Implements innovative business solutions and manages technology projects.
Cristiane's Expertise
Product Ownership
Defines long-term product visions and sets strategic goals.
Market Studies
Conducts international market studies to identify opportunities.
Customer Management
Excels in customer management and identifying new challenges.
Alberto Claro: Senior Partner
Marketing Focus
Specializes in digital positioning, creativity, and innovation, with expertise in organizational marketing and consumer behavior.
Teaching Experience
Alberto has taught in undergraduate, specialization, and master's programs.
Leadership Roles
Served as general coordinator of postgraduate studies and editor for scientific journals.
Alberto's Strategic Contributions

1

Strategic Direction
Alberto shapes QED's strategic direction, ensuring commitment to sustainability

2

Societal Impacts
Explores the intersection of marketing and societal issues.

3

Organizational
Vision
His expertise enriches QED's vision across various ventures.